Dallara - AK Esports
Who We Are
Dallara Motorsport Excellence
Dallara stands as a global leader in race car engineering and manufacturing, with deep roots in the legendary Italian Motor Valley and in the USA.
Headquarters in the USA at Indianapolis and in Italy at Varano de' Melegari
AK Esports Expertise
Brings cutting-edge Esports and driving simulation capabilities, creating immersive digital racing experiences.
Digital marketing powerhouse
Headquarters in the USA at Indianapolis, in Italy at Bergamo and UK at Manchester
The Context
Le Mans
Home of legendary 24 Hours race
Endurance racing heritage
Indianapolis
Home of iconic Indy 500
Oval racing tradition
Sim Racing
Sim racing as connecting platform
Inclusive and accessible to all
Historic Partnership
Official city twinning signed
Uniting two motorsport capitals
The Concept
Permanent Sim Racing Venues
The Sim Garage in Indianapolis
Dedicated space in Le Mans
Monthly Activities
Hybrid events connecting both cities
Regular competitions and broadcasts
Competition Structure
Local qualifiers feed international finals
Educational content integration
Strategic Goals
Year-Round Engagement
Continuous connection beyond annual races
Community Involvement
Students, schools, universities, global sim racers
Cultural Exchange
Virtual and real racing worlds converge
Educational Platform
Motorsport for education, inclusion, innovation
Monthly Activation Format
Open Sessions
Daily sim racing access in both cities
Tournaments
Local competitions with qualifying challenges
Rankings
Shared leaderboards across continents
Live Events
Cross-city streamed races/community events with rotating themes
Educational & Youth Engagement
Scholarships & Ambassadors
Rewards for top-performing students
Expert Workshops
Guest lectures from racing professionals
Academic Programs
Engineering, media, esports curricula
STEM Activities
High school and technical institute engagement
Sim to Reality Pathways
Virtual Competition
Top performers identified through sim racing
Immersive Experiences
VIP srace attendance, Tracks/City visits, coaching
Real-World Opportunities
Hands-on racing ecosystem experiences
Cultural Exchange
French-American talent crossing borders
Stakeholders and Partnerships
Technical Partners
Dallara AK Esports management and engineering support
Racing simulation providers
Government Bodies
Le Mans and Indianapolis municipalities
Economic development agencies
Racing Organizations
ACO, IMS, motorsport promoters
Racing teams and facilities
Educational Institutions
Schools, universities, racing academies
STEM education providers
Technical & Media Infrastructure
Professional Simulators
Dallara-grade equipment in both locations
Racing Software
Le Mans Ultimate, Assetto Corsa, iRacing integration
Broadcast Capability
Live streaming, highlights, social content production
Cloud Platform
Cross-continental rankings and analytics
Communication & Legacy
Brand Launch
"Twin Cities Racing League" rollout
Storytelling
Documentary content featuring the heritage of both cities mixed with sim technology
Digital Presence
Monthly episodes across Socials (YouTube, Instagram…)
Future Expansion
Scalable model for other twin cities
Next Steps
Business Model Discussion
Revenue streams, sponsorship structure, operational costs
Venue Selection
Identify Le Mans facility location
Committee Formation
Joint public-private steering group
Pilot Program
Q4 2025 school activities launch
Official Kickoff
Fall 2025 launch, 2026 race previews
Thank You
We appreciate your time and consideration of the Twin Cities Racing League concept. We look forward to bringing this innovative Franco-American motorsport partnership to life.
Dallara - AK Esports
Cicolari Alessio : cicolari.alessio@dallara-akesports.com